AEVIM FILMS BLOG

How To Grow An Audience from 0 Followers

I have a good friend named Eric who one day decided to shut down his Facebook ads and go all in posting videos on social media every single day. He didn’t know if it was going to work, but he was committed. 5 months later, his following skyrocketed. His business exploded. He completely replaced his ad spend with organic traffic from social media and his income was higher than ever.

 

I have a similar story. Last year I created an instagram page about something I was passionate about and started posting a video on that page every single day. In 4 months it grew to 34,000 followers. That’s on top of another instagram page that I built that has 13,000 followers, a Facebook page with 11,000 followers, another one with 16,000 followers, a YouTube channel with 3,000 subscribers, another one with 9,000 subscribers, and this one that currently has 15,000 subscribers. And that’s not to mention the clients that I’ve worked with that I have helped gain thousands, hundreds of thousands, and even millions of followers and subscribers. So I think that qualifies me to be able to talk a little bit about this.

 
So how do you do it? Well, the fastest way to grow on social media is what I call “consistent quality content”. Consistently posting valuable content is the key. Let’s break that down a little bit. Consistency means that you are posting at least a few times a week, either every other day or every day if you can. And once your system is built out, you can even explore posting multiple times a day on certain platforms. But that’s just half of the equation. The other half is making sure your videos are offering value. This value can be entertainment, stories, education, or free information that can help someone. You can do this by making a list of the most common questions you get asked and making videos about those, or see what value other people in your niche are offering but make it even better yourself, you can talk about trending topics related to your industry or show client wins. Give information that people should be paying for for free, and people will flock to the value you are offering. Basically ask yourself the question “Why should this person listen to me?” And “Why is this worth their time?” Because when someone is watching your video, they may not being paying money for it, but they are paying with their time. When you can answer each of those questions with the content you make, your audience will want to reciprocate something in return. Reciprocity is giving someone so much value that they subconsciously feel obligated to give something back to you in return. I try to make my free stuff better than other people’s paid stuff, because every product or service that I’ve purchased gave me so much free value before I bought, that I thought “If I am getting so much value already and I haven’t even paid anything, imagine how much value I’m going to get when I actually pay for something.” And I’ve noticed every time that the best products and services are built this way. I’ve been blown away by the free value, but I was absolutely floored by the paid value.

 
So remember, post consistent quality content. This is a long game. And just like any investment, it compounds over time. The biggest investments you can make usually won’t give you an immediate return, and in fact they usually start out at a loss. So most people avoid those investments which makes it so that they never get to see big returns. Posting quality videos consistently on social media is one of those things that takes patience… but its so worth it. Because when you start, your main objective will be lead nurturing and just offering immense amounts of value to the leads you already have. But once the algorithm picks up on that, it will start pushing your videos to even more people and then you can introduce the secondary objective which is to generate more leads. And then it just turns into a compounding machine where you’re getting tons of new leads and warming them up while also getting more leads and warming them up, making it bigger and bigger and that’s when your business will experience exponential growth, and where you may even get to a point where you may not even have to run any ads anymore because of how much traction you’ve gained from social media.

 
And as a little bonus/side note with this, once you have enough videos out there, some of them are going to take off, which will not only let you know what people are finding to be the most valuable, but you can then take those same videos, tweak them a bit or make more videos talking about the same thing and then you’re almost guaranteed that those videos will take off as well, not to mention using those same topics for other areas of your marketing like emails, ads, and so on.

 
Notice how I don’t talk about what stocks to invest in or how to flip houses. I’m not an expert on those things, so I don’t talk about them. I talk about video marketing because that’s what I know better than anything else. I have seen it work over and over and over again, and trust me, I was once skeptical as maybe you are right now. But I had to sell myself on the idea that it works because that’s what all the data points to. It’s also kind of tricky because even though you may see immediate results with it, video marketing compounds over time and the most growth will happen after your first 6 months of doing it, but I just told myself that I have to trust the process, and it has since worked every single time.

The best way to grow is doing something a lot of times for a long period of time, and you’ll get better. If you suck at it today, you will suck less tomorrow. And eventually, one day you will look up and you’ll suck so little that you will actually be good. And then people will ask you “how did you become an overnight success?”

 

If you’re curious about how to make quality content, what to make videos about, how to script your videos, how to get people to keep watching, how to stand out, and how to maximize growth on social media, this is where I come in. As part of the video packages that I offer lawyers and businesses, I will actually do all the setup, filming, takedown, editing, and posting on social media for you. I will help you come up with the best topics to talk about and use expert marketing and sales techniques to help you grow the fastest so that you can see that return on investment even sooner. You can find more info on that in the description below, so check that out if you’re interested in seeing if we’d be a good fit working together. And if not, I’m fine just making free content like this and giving you as much value as possible.

5 Videos Every Successful Business Needs In 2024

If you’re a business owner and you want to stop relying on outdated marketing strategies like word of mouth and referrals, or if you have trouble getting your leads to buy from you, I want to walk you through the 5 videos that your business needs in order to solve these problems. Each type of video that I’m going to teach you is like a specialized weapon in your arsenal or tool in your shed to help you get more leads, warm them up to the idea of buying from you, build their trust in your company, and ultimately hire you or purchase your stuff.

The first video your business needs is a Brand Video. Brand videos are the best way for people who are seeing your business for the first time to get to know and understand who you are, what you do, and how you help. This is also an opportunity to tell your story and show your Unique Value Proposition (or what sets you apart from the competition). This can include things like: What motivated you to start your business? Why do clients or customers choose you? How satisfied are they with your product or service? A brand video really SHOWS your audience why you love helping others and what problems you can solve for them. Putting a brand video on your website is a massive way to improve SEO, because one of the biggest contributing factors of SEO is how much time a viewer spends on your website. Websites with video on them have a much higher time on site. Video, leads to more time on site, which leads to a higher SEO. A brand video should be the first thing someone sees when they go to your website, because it instantly makes them feel like they are connecting with you, a person. The more personable, the more they feel like they can connect to you, the more they’re able to trust you. The BEST way to build relationships and build trust is to talk to them face-to-face and get to know them. The second best way is through video. And because we can’t have thousands of face-to-face conversations every day, video is the most effective way to build relationships and gain trust when dealing with hundreds or thousands of leads. So it’s like the closest thing to cloning yourself. You only have to record it once, but people can still watch the video any time, any day, and feel that personal connection to you.

The second type of video your business needs are Testimonial/Review Videos. The best way your audience can learn to trust you is by hearing it from other people. It’s sad, but it’s true. There’s a common marketing stat that says that 9 out of 10 customers say they trust what other customers say about a business more than what the business itself says. And if you have google reviews or reviews on a website like trust pilot already, that’s a great start, but again, it’s so much more powerful when people have that personal connection to a speaking human with a face and a voice and emotion and facial expressions and tone, all of which you can’t get just reading words on a screen. Video captures emotions in a way that text will never be able to. The gratitude, relief, and satisfaction that your customers or clients show in these testimonial videos really resonate with people, giving them a sense of trust in you and in your company. And customers are not likely to buy your stuff without two crucial things: an emotional connection, and trust. And testimonial videos give them both.

The third type of video that can help scale your business is Short Form Social Media Videos. These are the types of videos that are posted as reels on Facebook and Instagram, and shorts on YouTube or even LinkedIn. These are videos that are typically around 60 seconds long and they help introduce, educate, inform, and showcase how your business runs. This brings in new, organic leads for free and provides value to them- which warms them up to the idea of working with you. And from that value, clients are more likely to hire you. Although having videos on social media is one way you can generate more leads, it’s main purpose is actually to nurture or warm up those leads. On average, it takes around 8 touch points before a customer buys something, even more if what you sell is really expensive. A touch point is a point of contact between a business and its customers. These could be emails sent, phone calls, face-to-face conversations, or in this example, social media videos watched. Alex Hormozi says that 78% of his customers only bought something after watching at least two pieces of his social media content. I mean it just makes sense! I bought a $15,000 coaching program, but when deciding if I really wanted to make that investment, I can’t even tell you how many videos I watched on their website and social media to really solidify my decision to buy.

The fourth type of videos that can transform your business are Educational Videos. Customers are much more likely to buy from you once they know, like, and trust you. What do Tony Robins, Alex Hormozi, Russell Brunson, Gary Vaynerchuk, and Grant Cardone all have in common? They have YouTube videos that offer free, value-packed educational videos that build trust with their audience, warming their viewers up to the idea of working with them. These are videos typically around 5 minutes in length that you can put on your YouTube channel, website, or dedicated landing page that your customers can watch through which will build their trust in your expertise and warm them up to the idea of buying from you. These can be FAQ videos answering some of your most asked questions, tutorials, walkthrough videos, meet the team videos, or even things like free trainings or online courses. And as a little life hack, you can chop up these videos, get the most valuable parts of them, and post those as short-form videos on social media.

The last type of video that can be absolutely instrumental in your success are Ad Videos. Paid ads are the way to add rocket fuel to your lead generation machine. And when done right, they work incredibly well. Once you tap into paid ads, it’s amazing how quickly your business can grow. They are the fastest way to get the most people to see what you offer, and when done right, they can get you more leads than any other method. Ad videos will funnel your future clients to your website or your landing page, where you can then show them your offer and all the other videos will take it from there. With paid ads on websites like Facebook you can target exactly who you want, and narrow it down to your target market, which is cool because that kind of technology has never existed before. In the past, if you wanted to do paid ads you would just have to throw your ads out in front of everyone and hope that people in your target market could see them. Now you can get as specific as you want, and make it so that people will now come to you, instead of you having to reach out to them. Remember that the goal of marking is to bring together buyers with the products or services that they are looking for, and paid ads make it so that your customers or clients can see your ad and then say, “oh, I was actually looking for that.”

Look, I am not very good at giving stock market advice or landscaping advice or manufacturing advice. But I am really good at video marketing, so that’s what I talk about, because it’s worked for me and for my clients, and because of that I think it could probably work for you too. If you don’t have a tremendous amount of time to do this on your own, then you need to compensate it for money so that someone else can do it for you. With that being said, if you’re looking for someone to do the heavy lifting and do all these videos for you, that’s where I come in. I run a video production company where I’ve created a signature quad-core, four-step method designed to create all of these videos for you with very little time and effort on your part, but where you get all the benefits. Contact me below if you want more information and to see if we’d be a good fit working together. Thanks for reading!

 

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